000 00280nam a2200121Ia 4500
008 160122s9999 xx 000 0 und d
041 _aEnglish
100 _aDavid A Aaker
245 _aAdvertising management
260 _bDelhi:PHI
_c1995
300 _a593p.
650 _aManagement
999 _c2526
_d2526