000 00306nam a2200121Ia 4500
008 160122s9999 xx 000 0 und d
041 _aEnglish
100 _aKafpers Jean-Noel
245 _aStrategic Brand Management : New Approach
260 _bDelhi:Global
_c1994
300 _a230p.
650 _aManagement
999 _c2613
_d2613