000 00287nam a2200121Ia 4500
008 160122s9999 xx 000 0 und d
041 _aEnglish
100 _aDavid A Aaker
245 _aStrategic Market Management
260 _bDelhi:Wiley
_c2008
300 _a356p.
650 _aManagement
999 _c5768
_d5768