000 00359nam a22001577a 4500
999 _c8841
_d8841
003 OSt
005 20211218164210.0
008 211218b xxu||||| |||| 00| 0 eng d
020 _a9971-51-389-7
100 _aDAVID A. AAKER
245 _aMARKETING RESEARCH
250 _a7th
260 _aNew York
_bJohn Wily& Sons
_c2003
300 _a751
942 _2ddc
_cBK